what makes austalian cinema successful
–case study for four typical movies
–the goal
–how is the information useful for out industry’s future
–create the world what the future should be look like Autralian.
kind of content we need to producing, and the way that we contribute to the national identity of Aus
Online Television: The Australian Expereince
–interesting mash up video to present the idea of influence of TV in Aus
–aims: inform viewers of shift to online
–is there a decilime of tradition tv viweing?
future predictions ?
–talk about the history and evelotuion of the tv contents
the statics to present that more ppl in online viewing, change the content to adopt the new technologies
–interview in NBN
–case study in ABC and SBS （tv must be interactive) audience no longer to be passive onsumers, but more expereicne interaction
Digital Distribution
–case study “In Bob we trust ”
— have a lot of interviews
–>alternative content release
–>simulataneous release
–>wider releases , cheaper costs
indepedent cinemaa are willing to do anything in order to create a point of difference
–special events
–Q & A’s
–panels
–film festivals
–exclusive screeninngs
75% of indepedent cinemas now are digital.
National Identity and Cinema: Bollywood and Australia
–Inverstigate the differences national identity btw bollywood and australian
–Bollywood cinema: Mumbai-based Hindi lanuage film industry
musicals, plots
–Australian cinema: characters, language, locations,
Four case studies: smash up videos btw bollywood and australian movies
Similarities: national identity, globalization, marketing and business globally, try to reach more genres like musical, drama and rommance
Difference: international effects, Bollywood “biggest produce in the world” Australia prodcued less than 100 per year.
Freedom of Speech
video to present the events in the idea of no freedome of speech nowadays
–Freedom of speech: a human right
–personal experience: forbidden to use FB, twitter..
–case studies: politics(Bill Henson), religion, artist
–How Australia is “controlled” there is a law to protect
–why freddom speech is important: it benefits creative impulse
The family in Contemporary Television
— a brief history
–4 predominate family types in society : Divorced, working mothers, same sex parents, nuclear family
–deeply analysis in 4 different family tpes
–successful family drama : “We got married” “Growing pains” “the show we love”
Second Nature: Social Media Now
augumented reality: merger of the online & offline
Transparetent technologies: natural happening
Osmosis:
previous technologies: private &Public, class consicousness, smoke screen, privacy, violence
Delusion of privacy: explosure
Reinventing activism: tecnical architecture of social media that they always activsim but not take action with the events
Communities & friendship:
identity:
Crowdfunding for independent filmmakers
what drives crowfunding?
where does it fit into the insdustry
Evolution of crowfunding
before online: community, charity fundarising
online: digital disruption
Collaborative mentality and participarotroy culture
traditional funding: investment based, finalical sercutiry, creative compromise.
Crowfunding: ideas and community based, creative control, high failure rate
Pitching and crowfunding:
-know your audience
–value of product to audience
–communciation
Major platform: kick starter, pozible, indiegogo, seed spark
How to get more funds?
GEOGRAPHY: globally funds from other countries
Building networks and communties: building relationship, growing networks, marketing and world of mouth.
crowfunding landscape: producers, audience, communtiy
Anatomy of a crowdfunding: the final product, share identity, inout and interacton, self-expression, altruism
Future of funding: JOBS ACT
Transformation of Australian Advertising
globalisation and the transformation of the australian advertising industry
* the industry / global agencies
–agencies have embrace digital and intergral it both into agency and advertisments
–most of agencies have merged with other global agencies
–as potential tap into aisian markets
* mass-social-niche
–passive to active audience
–seeling experience rather than products
–exploring the niche markets: gaming industry as case study
*Regulations
–massive cde during in 1996
–how the self regulation work before
–what has been changed
–compare to Chinese advetsing industry
Conclusion:
Australian is turning heads
the digital age is not a new phenomenon
audience are active
Gamification of media
gamification has been identified as applying gam-design thinking to non-game applications to make them more fun and engaging.
Gamification marketing:
Education: interative learning
Health: disabled, cancer patient, seniors.
using the gamifiation to get more benfits for the people need entertainment and bring them more joyful life
game elements can make somehting to do possible
Augumented reality:
google glass & market graden
our brains are geared at working through digestion, repetition an porsitive reinforcement.
The economics of online Distribution
36 million subscribers in 40 countries
a risky business model in a risky market
licensing problems
vickiedeng 