Tweet Dreams

We have faced with a problem about the lack of dream tweets. We have quite a lot promotion in terms of the Facebook interpretation and the posters. We found out that there is a such a long process of building up a campaign, and especially that sharing dreams are not a easy as sharing your receipts online. We realised that the dream is normally lasts for 10 minutes, and people would not think about our dream vending campaign after they wake up, because we still have no big influence on other people’s life. Therefore, Here is the Plan B, as we researched on the dreams online, we found out the illustrators are actually doing the similar things as we do at the moment. There are illustrating the dreams from people’s tweets. We emailed the illustrator and ask for the permission of using their illustration to help promoting our campaign. They are also quite interested in our project and happy for that we are using their works as long as providing name credit (as Ellen Beall Dubreuil) for the illustrations & maintaining the copyright. GOOD START!! 

Read Full Post »

Seminar Critique # 3 Imported Meat

Critique POINTS:

• Nice idea of the boarding tickets, using flight window as guest background is good choice.
• So many elements to create the airline. Costume, flight tickets, flight window,etc
• Well-organised in sticking the question of work internationally. not only for local student but also the international student still have chance to learn from it.
• the guest is quite welcoming with all the questions.
• there are two guests are using Skype. If it is live skyping communication, will be awesome!

GUESTS: 

Olivia: Filmmaker

–have experienced in travelling

–dont wait to make it happen but make it happen

–networking Tips: Need to have website

Try to get more experience offer to get more attachment

Enthusiastic

Sofia Iffla: Excutive Animation Assistant in LA (Skyping)

—First step in LA: research for job for 5 months

Ulanda Blair: ACMI assisstant curator

Exhibition for film, TV, digital Media, etc

“Open curiosity” being open to the world, boarding your network.

being respectful for other culture, aware of the difference, being able to adapt the culture

Karen Poh: Meld magazine

• being a international student, your cultural context is your biggest strength
• learning to create communication, establish network, showing people what do you know.
• Be confident and create yourself.
• personal brand
• being aware of the new things happened around you and media industry
• learning yourself and what really inspires you
• you are yourself, dont try to hid it.

Read Full Post »

MI2 Reflection #2

As a part of committee, it is different from other teams, they are only have to finish by one seminar. but for us, we need to keep the continuity until the last week of the semester. this is tough but definitely a new experience for me to learn more from it. everyone has their own task. i am in charge of the social media and promotion side. i am not a good designer so Wennie was taking the role of the designing part. I have done some social media projects in second year. we did quite good job in terms of promoting our campaign. Hope the promotion part would be alright for me. after during few times of the event page, i found out that i have some grammatical issues, and i know it is not a good impression for people to see our posts. therefore, so i double-checked most of the posts afterwards. Here are some of the strategies that i found out in terms of the Facebook promotion

• posts 4 posts everyday, around 11am, 1pm, 6pm, and 10pm. those are the peak time for people to check their Facebook.
• posting some showreel and works from the guest. this is a good way for the students to acknowledge our guest a bit more before the seminar. and also it gives us a reference of making our own showreel and website.
• “LIVE” posting. I would post something happened in the seminar in terms of the atmosphere, the tasty food, decorations, etc. make other people come if they were hesitating before.
• share the status or photos from the seminar group, they might have some updates for the seminar. so we can track them with some more useful infos
• share their posters and promo video at the first post. they might have a lot of posters in the media building, but still cannot attract other students from other courses. they might also interested in this seminar. therefore, it is always a good way to have their posters around the status.

Read Full Post »

Seminar Critique #2 Making the Cut: Television Industry

Content 

I am quite interested in working in television industry, their guests are covered by the producer, TV series director and also the Channel 10 Presenter. They have covered a lot of questions inside the Television industry which gives me a lot of knowledge of how to do better not only your academic knowledge. It gives me a lot of encouragement to face with the career.

There are a lot of stuff i have learned through the guest speaking.

• Try to get more works to do and you can get more experience on the tv station, don’t complain about how tough the work it, its time to learn.
• You really need to go somewhere for the resourcingGet more experience
• take the opportunities: don’t think you have no qualify to do ityou need to make the decision. You got nothing to loss
• Be out of your comfort zone, its ok to feel insecure. Keep pushing yourself that you can do it better
• Director: Specific Vision for what you want to say and tell, be able to communicate it.Producer: find a solution rather than the problem, find the way through.

  Narrator: Telling the story and interested in other people’s stories.

• There are a lot of personalities in the television industry. I think the hardest thing is to  JUST DO IT

Guests (appropriate to networking & career development)

Emma Freeman: Director

Chris bendall: Producer

Peter Hitchener: Legend of Channel 10 Presenter

the guests are all fantastic, especially Peter Hitchener. He is such a humorous people. the stuff he was talking about are all come from his experience.

Facilitation (high quality of timing, flow and staging)

I love how the music facilitates the flow.

Amazingly interaction with audience at the very beginning.

 

Read Full Post »

Poster Issues

•  We have printed out about 120 posters, we decide to post separately in a week time, the first place we have considered was HUB and building8, 10, 12. The reason we didnt concern about the Builidng 9 in a minute was that there were so many posters on the wall already and it wouldnt give enough attention to our poster, Such a waste. Therefore, we went for HUB, building 8, 10,12 and building80 first. We located most of the posters in each level lecture room, most of the students would see the posters when await for the next lecture. We get proved from Hub and stamped the posters on the event wall which was quite catching. After one day, we checked out the posters, most of them are taken off by the cleaners in the cafeteria area. the most strange thing is that we posted the poster in building 80, in each level, there is a main area for the posters, we thought this might be a good place to post, but posters are all gone. if that is a poster area, what is the matter of posting the posters?  Luckily, We found out some very good spot in building 9 can post one set in the same area. We were so happy and said that finally there is a spot for our posters. We got quite a lot positive response from it which is awesome!!
•  

Read Full Post »

wE ARE On bOARD!

1. Set up “dream vending” branding

• Our brand voice, personality, color panel. (FUN, GENTLE, APROACHABLE)
• Strengthen our branding in terms of interpretation with audience and visual aspect.

2. Our Facebook contents

• Dreams that all of us have
• Fun facts about dreams
• List of dreams (Twilight, Sewing, Tintin, etc.)
• Great ideas come from dreams
• Quote about dreaming (Carl Jung: dream analyst)
• Dream moods
• What kind of dreamer you are (can be our poster idea)
• Different categories or theme about dream in each week
• Film that relates to dream,
• Share your nightmare

3. TO DO LIST for Sem break

research on the popular Facebook or twitter page, discover how they successfully promote their campaign through different social platforms. Especially the strategies, structure or elements they are using. Please sharing all the good ideas during the med-term break. After that, we have more confident in the way of promoting out campaign.

• Justin: Finalize the video before Mon afternoon & The cover photo
• Zhao:  Finalize the script and narration before Sun night
• Emi:    Finalize Proposal before Mon afternoon
• Eric:    Teaser Poster design
• Vickie:  Social media plan & the email to companies, student service and Pozible on Monday.

Read Full Post »

Seminar Critique #1 Chew Meatier: The World of New Media

GUESTS

Brodie Lancaster: Film editor

Jim Antonopoulos: branding & advertising

Tom Nickson: digital communication manager

Richard Leigh: campfire film production, supporting film-loving teacher

 

CONTENT

1. Self-promotion:  how to advertise ourselves in the social networks

Blogging : just build up

As a graduates?  Done more internships, and connect with more people you want to keep in touch in the career;

2. Branding and advertising:  both similar. Advertising builds the brand.

The line between the creative and analytical:  the brand strategies as analytical process.

How the brand moves into the new media? Humanity behind the digital.

Benefits: measuring communication

Brand strategies work

Most effective campaign wok on?

What make the agency successful? Understand the humanity of the communication and technology, and the reason why consume the media but not media itself. You are working with the audience, and create the communication with the audience.

3.  Interested in sports.

Keep the door open to the career and you can take the opportunity

4. Campfire campaign: collecting short film for all over the world

–For young filmmakers: to make the connection with the film school: VCA, RMIT, …

–Connection with letterbox: submit the film place

Philosophy of religious, spiritual in related to the film.

Turn to the business model: marketing report, social media connection

Register your film online is a good opportunity, give a try!

Audience is the king,

 

POINTS :

• it is a good way to have one host to be on the stage, the more focus on the interviewed guest. Guest by guest individually.
• Twitter account as background is a good way for promoting the guest, and also the way to connect with them, but use some videos that related to guest is good. And also the background music
• Good sound managing
• No lighting in host’s face
• Good way to promote their website on every page.
• Humorous hosts

 

 

 

Read Full Post »